Rogers Cable (primarily Toronto, Ontario, Canada and area) introduces a digital TV channel with a constant loop of roasting chickens turning on a spit.
Rogers has teamed up with the Swiss Chalet fast food chain to launch the all-chicken channel on Feb. 28 (today-Monday) for digital TV subscribers as part of a major product placement deal.
The Rotisserie Channel will feature two rows of finger-licking good birds roasting in an open-flame oven, with crackling fire sound effects in the background.
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